Is obviously a Christian story directed at kids. "The Golden Compass" from the trailer looks similar has an atheisty story, and is also aimed at kids.
So now (at least some) people are outraged
In early October, the New York-based Catholic League for Religious and Civil Rights launched a boycott of the film, calling it "selling atheism to kids" at Christmastime in stealth fashion...
Adam Holz of Focus on the Family, writing on the Christian ministry's Plugged In site, calls Pullman's books and the film a "deliberate attempt to foist his viciously anti-God beliefs upon his audience."
Most diabolical, Holz said in an interview, is that Pullman's audience is children, setting it apart from another book-to-movie some Christians view as heretical -- "The Da Vinci Code."
I'm sure only a few people care much one way or the other, but the whole thing emphasis on kids is crazy. Parents want to teach their kids stuff they believe is true, it doesn't help to insist that I'm right and you're wrong.